About us
Our Mission
Deliver protein to fuel your dedication to a healthier lifestyle.
To do so, we collaborate with local farmers who prioritize sustainability and cultivate their protein sources with care.
The Protein Concept
From your local producer to your door, discover how we deliver our premium protein and bring you wellness.
Our Offerings
Explore our handcrafted protein blends, each meticulously designed to convey health, vitality, and a touch of nature's goodness.
Meet our team
Expert professionals fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the product line, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is a passionate leader who loves her work. She mentors over 100 in-house nutritionists and supports a community of thousands of health enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the market trends and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.